![]() ![]() And from its early days, YouTube has been a home for artists who found creative ways to use the platform to help expand their reach. At just 18 years old, Billie is now one of the world's biggest stars with five recent Grammy wins. Justin Bieber and Billie Eilish have built massive global audiences by directly connecting and engaging with fans on YouTube. Dua Lipa was in YouTube's first-ever Foundry program - our initiative to develop independent music acts. ![]() We’re also partnering with artists to support and amplify their work through every phase of their career. YouTube offers twin engines for revenue with advertising and subscribers, paying out more than $3 billion to the music industry last year from ads and subscriptions. Partner with the music industry to grow revenue, break new artists and promote music.Click here to show support for your favorite creators. We know their fans appreciate them, too, and today we’re launching the third annual #LoveNotes campaign. We appreciate everything creators do to inspire, educate, and entertain their audiences. Going forward, our goal is to continue to grow revenue and audiences of YouTube creators. YouTube is unique as a platform since we share the majority of revenue with our creators. And more than 170,000 YouTube channels around the world have over 100,000 subscribers - that’s hundreds of thousands of small businesses growing through the platform. Compared to last year, the number of creators earning five figures annually has increased more than 40 percent. Want to fix that 10 year old refrigerator or car? YouTube likely has the video to replace every single part, and in multiple languages! Creators are at the cutting edge of culture and also becoming next generation media companies, boosting local economies with new jobs. Creators are the heart of YouTube, and they’re pioneering new content by vlogging about their lives, covering topics like gaming, fitness, comedy, hobbies, makeup tutorials, and every kind of How To imaginable. Grow the creator ecosystem to be the best place for creators.Looking ahead in 2020, we’re focused on making YouTube a place where everyone has a voice and can see the world as we: After the acquisition, founder Chad Hurley became CEO, then Salar, and I was incredibly honored to become YouTube’s third CEO six years ago.įast forward to today, and YouTube has more than two billion monthly users around the world, and 500 hours of video uploaded every minute. ![]() I, along with Salar Kamangar, made the case to bring the companies together. ![]() While traditional media often showed polished and perfected versions of life, this medium was different it had a raw, honest, and authentic feel.Īs YouTube began to take off, it became clear that the company would need significant capital investment to support its growth, so YouTube decided to sell to another company. These videos entertained us, but they also showed there was something very human about connecting through online video. But what surprised me even more was that so many others wanted to watch these videos about everyday life: funny dances, kids making cute unexpected comments, and, of course, lots of cat videos. Much to our surprise, users all over the world wanted to upload their videos to share their stories. Just miles away at Google’s headquarters, I had begun working with colleagues to see how people would use online video. Soon after, the first video - “Me at the zoo” - was uploaded, and before the end of the year, the site was receiving millions of views a day. Its founders wanted to create a way for people around the world to share videos. On February 14, 2005, YouTube was registered as a website. 15 years ago today, YouTube took a small step toward starting something big. ![]()
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